Programme 11 · Traction

Track L&D progress

Course completions measure attendance, not capability. This programme measures whether your AI capability spend is changing how people actually work, against the baseline you set in Discovery.

A workshop in progress with a presenter and engaged participants11Traction

Continuous · live from your systems

The point of view

Completion rates measure attendance. Capability shows up in the work.

L&D reporting has settled into a comfortable theatre: completion rates, satisfaction scores, a quote from a happy participant. Everyone in the room knows these numbers measure attendance and mood, not capability, and everyone accepts them anyway, because the alternative, actually measuring whether training changed how people work, has historically been too hard. With AI capability spend climbing across every budget, that bargain has become expensive.

The gap between training and capability has a name in the research literature: the transfer problem. People complete the course, pass the quiz, and return to their desks to work exactly as before, because the workflow, the pressure and the habits are all still there. A capability programme that does not measure transfer is not underperforming; it is unmeasured, which is worse, because it cannot even be fixed.

If the training worked, it shows up in the work. If it only shows up in the LMS, it did not.

There is also the quieter question of where the training went. Capability budgets flow disproportionately to the teams easiest to schedule, not the teams whose work is changing fastest, because without an exposure map nobody can see the difference. Training the wrong teams well produces excellent completion rates and no strategic movement at all.

This programme replaces the theatre with measurement: competency re-measured on a rolling basis against the baseline you set in Discovery, applied usage read from real workflows, and progress mapped against each role's exposure trajectory, so you can prove the budget is building capability where the work is actually changing, and redirect it fast where it is not.

A training session underway in a bright room
The work

What this programme does.

Competency is re-measured on a rolling basis and compared against the baseline: not whether people finished the course, but whether their real AI usage and applied skill moved.

Progress maps against each role's exposure trajectory, so you can see whether capability is being built where the work is changing fastest, or where the training was simply easiest to schedule.

How it runs

From kickoff to landed.

Continuous · live from your systems

Week 0 · Baseline in

The measuring stick is set

Your competency baseline, or run AI Competency first, plus your L&D plan and cohort schedule, and the usage signals agreed with your teams.

Rolling · Re-measure

Capability, not attendance

Competency is re-measured on a rolling basis and compared against the baseline: not whether people finished the course, but whether their real AI usage and applied skill moved.

Monthly · Map

Progress against exposure

Movement maps against each role's exposure trajectory, showing whether capability is being built where work is changing fastest, or where training was simply easiest to schedule.

Quarterly · Adjust

Double down, redesign, or stop

The evidence drives the programme: cohorts that moved get scaled, cohorts that did not get redesigned, and spend that is not building capability gets redirected while the budget cycle is still open.

Deliverables

What you get.

Living documents, not slideware: every deliverable stays connected to the graph and updates as the analysis moves.

Capability progress report

Movement against baseline, by team and role family.

Applied-usage evidence

Whether training shows up in real workflows, from live signals.

Programme adjustments

Where to double down, where to redesign, where to stop.

What you need.

  • A competency baseline, or run AI Competency first
  • Your L&D plan and cohort schedule
  • Access to the usage signals agreed with your teams
FAQ

The questions teams ask about this programme.

Do we need a competency baseline first?+

Yes, measurement needs a starting point: run the AI Competency programme first, or bring an equivalent structured baseline. Without it you can measure activity but not movement, which is the completion-rate trap all over again.

How do you measure 'applied usage' without shoulder-surfing people?+

From the same live signals the Traction layer already reads: whether AI-assisted ways of working actually appear in real workflows after training. It is team and role-family level evidence of transfer, with the signal scope agreed with your teams up front.

Is it fair to compare teams whose work differs so much?+

Raw comparison would not be, which is why movement is measured against each team's own baseline and each role's own exposure trajectory. The question is never which team scores highest; it is whether capability is moving where the work is changing.

What happens when the data shows a programme is not working?+

That is a result, not a failure: the quarterly adjustment separates content problems from transfer problems and redirects spend accordingly. One redirected quarter typically covers the cost of measuring; the expensive alternative is running an unmeasured programme for a year.

How does this change the conversation with our CFO?+

L&D moves from a faith-based line item to an investment with evidence: capability built, measured in the work, against a baseline, mapped to strategic exposure. Budgets defend themselves rather quickly at that point.

Programme 11

Start with this programme, on one department.

Prove the capability budget is building capability, and redirect it fast where it is not.

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